Thursday, April 4, 2013

Creativity



Creativity is one of the most interesting things in life. It's what makes life more interesting. By expressing our creativity, we are able to change and transform the world around us. Without it life would be dull and uninteresting. 

One thing about creativity is that it does not come on demand, just because one wants it. One has to be inspired by someone, something, a thought for the juices of creativity to flow.  It is said that new media fosters creativity. From the beginnings of time, people have been expressing their creativity through art, whether it is painting, writings or music. 

Today, nothing has really changed except for the new means used to express it and the new forms of creativity. One example is a mashup. In the article the new math of mashups, Sasha Frère-Jones from the New Yorker magazine talks about how new music is being developed by people just by mixing up different genres together and people love it. Mashups find new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does. This is a very interesting concept as it allows new careers to emerge as well and creates some issues with copyrights and ownerships. However delicate the situation is, producers and lawyers are finding ways to deal with them and even companies like Disney who used to be very strict are getting a little more relaxed, closing an eye and allowing people to create mashups with their characters and music as expressed by Brooks Barnes in her article Disney Tolerates a Rap Parody of Its Critters. But Why?

Sources
§  The New Math of Mashups from The New Yorker Magazine 2005. http://www.newyorker.com/archive/2005/01/10/050110crmu_music

§  Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007; available at http://www.nytimes.com/2007/09/24/business/media/24crank.html

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